Social Values Can and Should Be Profitable

February 1st, 2012

Dr Mark Albion

Mark Albion - Dr. Albion, a student and professor at Harvard for 20 years, went on to co-found six organizations, including Net Impact. Most recently, he served in the Office of the President at Babson College, helping to integrate social values into the college. His articles, books and award-winning short films can be found at and

Business rarely looks at the happiness or values of social mores when it comes to profitability. And though it’s the very thing that the essence of our being seeks out, to matter, to be relevant, to do good works, and to satisfy our souls, the old school way of looking at what drives profitability leaves little room for it. Welcome to the new school of the social values of profitability.

Who else but the ‘savior of business school souls’ (Business Week, 1997) would we profile when talking about happiness connected to profit from a business perspective? Named one of the Top 100 Thought Leaders in Trustworthy Business Behavior in 2011, and recipient of the Indiana University Johnson Center for Entrepreneurship and Innovation ‘Entrepreneur of the Year Award’ in 2010, Albion is the author of 7 books whose focus is on “Making a Life [while] Making a Living,” (Warner Books, 2000) and being “True to Yourself,” (Berrett-Koehler Publishers, 2006) and realizing that there are things in life that is of a value “More Than Money” (Berrett-Koehler Publishers, 2009).

In addition, Dr. Albion’s genius has been published in over 160 newsletters, including his own weekly (from 1996-2008), which has given him exposure to millions of readers across 87 different countries. Several themes run throughout his work:

  • Don’t become good at something you don’t want to do.
  • Don’t live a deferred life plan.
  • Choose a community, not a job.
  • Connect with something bigger than yourselves.
  • Values-based business leaders need to balance approaches to grow and expand businesses that maximize social, environmental and economic value.

Albion co-founded Students for Responsible Business (SRB), renamed Net Impact in 1999 which currently supports over 260 autonomous volunteer-run chapters and a membership base of over 20,000, with programs and networking events centered on topics such as corporate social responsibility, social entrepreneurship, social enterprise management, nonprofit management, social entrepreneurship, international development, and environmental sustainability.

Nick Aster

Nicholas Aster - Founder and Publisher at Triple Pundit, brings companies, organizations and individuals into the greater conversation about sustainability – for the benefit of people, planet, and profit.

Aster is a New Media Architect specializing in using online technology to advance conversations on sustainability. As founder and publisher at, he provides an innovative way for the business community to create awareness and understanding of the triple bottom line, an expanded spectrum of values and criteria for measuring organizational (and societal) success.

He worked for many companies including Mother Jones Magazine, 646 Industries,, Gawker Media, Moreover Technologies, all the while keeping an interest in environmental matters. With a MBA in sustainable management from the Presidio School of Management, and a BA in History from Washington University in St. Louis, he helps pave the way towards a more eco-friendly and world conscious norm for business models. He raises such topics as,  “At end of the day the benefit to sustainability is good business, i.e., profit.” And for that, we are inspired.

Sourced: Wiki, Corporate Websites from individuals.



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